-Faith Fogel, writing for ARB Digital
In branding, it's the little things, the ones you wouldn't tend to list, that can significantly impact a product's success. For example, if I ask you about your favorite beer, you might tell me about the flavor, what food it pairs with, or some really great place where you drank it. If the label had spectacular artwork, you might even mention that. But if I asked you whether the label held up to the industry's ice-bucket test, you might look at me funny unless you were some kind of label guru.
The ice-bucket test is a way of determining how long a label can stay in a bucket of ice water before the label starts peeling off. Not the kind of thing you think about until you're at a party, fishing around in the ice bucket for your favorite beer, and all you find are naked bottles.
This type of waterproof printing is very common on large label runs. But for people who only need a few dozen or even a few thousand, this has always been very expensive.
The best solution? Have ARB Digital print your labels. In addition to passing the ice-bucket test, your labels will have consistent color, clean lines, and you'll only have to spring for what you need, be it a small or large batch.
Dress up your craft, and make sure your brand is waterproof! Reach out and contact us for all your printing needs.